Sales Leadership at Vinyl Kraft: A Conversation with VP of Sales Clint Hulse

We spoke with Clint Hulse, Vice President of Sales for Vinyl Kraft Custom Windows and Doors, about his passion for sales, team development, and the company's competitive advantages in the marketplace.

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What do you love most about your role?

I’m passionate about selling windows and value working within a structured framework. At the same time, I appreciate having the flexibility to make strategic decisions that drive my own success and support the success of my team.

I genuinely enjoy leading and managing our sales and customer service teams. I find it rewarding to support individuals in their development and watch them grow professionally. I also value meeting with customers face to face and building strong relationships. The sales process, particularly the negotiation and strategic back-and-forth, is something I truly enjoy. Overall, this type of work feels natural to me and aligns well with my strengths.

Which Vinyl Kraft product or feature is your favorite?

Super Spacer by far.

Why is that?

It's the most energy-efficient spacer on the market. And it just reduces stress cracks. It reduces seal failures. I mean, it has everything that you would want in a spacer system. And there are some inferior spacers out there. I just think the Super Spacer is head and shoulders above it and we put that in our everyday windows. A lot of companies will offer that as an upgrade. We put that in our everyday window.

How long have you been with Vinyl Kraft?

It'll be two years in March (as of Jan 2026). 

How has Vinyl Kraft changed since you first joined?

Well, we've had some turnover in sales positions. So I've actually had to hire three new salesmen out of nine total. So a third of the sales force is new. And then the territories are always kind of ever evolving. So I think on a yearly basis, you try to determine which customers are going to fit in which territory the best, and see who can manage that territory the best.

So I think really what's changed is just the overall sales structure of Vinyl Kraft. I think with me coming on board, there's been a little bit more added accountability, a little bit more added structure to their daily routine.

How would you describe the team spirit or culture here?

Very encouraging. I think everybody I work with has a very positive, can-do attitude. And there's really not an attitude of "no" around here. It's, "Let's see how we can get this fixed," or "Let's see how we can do this." If an idea comes up, that's what I really like about working here - the ingenuity that goes into certain things and certain new products that we come out with.

What do you think sets Vinyl Kraft apart from its competitors?

The personal touch, the customer service, and the warranty. I think the people that you deal with here genuinely care about the customer. We want to make sure that we put out a good product. We want to make sure we put out a fair price and I think people really enjoy working with Vinyl Kraft in that aspect.

Where do you see Vinyl Kraft in the next three, four, or five years?

Three, four, or five years, I can see us almost doubling in revenue. I can see us adding another manufacturing facility, outgrowing this one. I can definitely see that. And yeah, I mean, we're definitely in growth mode.

Is there anything coming up that you're super excited for?

I guess a couple of things I'm really excited for: we partnered with one of our distributors to come out with a private label program for them with RBS. So the RBS Pro program is very exciting. And then also Obsidian, the black window. It's revolutionary in the market. We're going to be one of the first to market with that product. So I think we're gonna have a distinct advantage over our competitors in that aspect.